Free field sales calculator
What could a more productive field sales team be worth?
Put in your own team size, activity, conversion and deal value, then model what a better-run field operation could add to revenue.
Your team today
Your current field sales operation, as it runs now.
Around 40 is a reasonable starting point for most UK field teams.
Knocked doors that turn into a real conversation. Around 30% is typical.
Conversations that end in a sale.
Per rep, per day
40 doors →12 talk-tos →1.2 sales
Potential impact
A blended scenario: better targeting, more conversations, improved conversion. Not tied to any single driver.
Potential additional revenue a year
+£792K
+£66K a month
- Current modelled revenue
- £660K / month
- With a 10% uplift
- £726K / month
Modelled from the figures and uplift you entered. Illustrative only; actual results will vary.
Talk to sales for pricing tailored to your team size.
How the calculator works
Rather than one blended conversion rate, we follow the actual funnel: how many doors each rep works a day, what share of those turn into a real conversation (talk-to rate), and what share of those conversations turn into a sale (talk-to-sale rate). That gives a modelled number of sales per rep per day, which we scale by your team size, working days and average deal value to get a modelled monthly revenue for your team as it runs today.
- Team size
- Doors per rep / day
- Talk-to rate
- Talk-to-sale rate
- Working days
- Average deal value
The productivity uplift you set is then applied once, to that whole number, not stacked separately onto doors, talk-to rate, talk-to-sale rate and deal value, which would exaggerate the result. A 10% uplift on £100,000 of modelled monthly revenue gives you £110,000: £10,000 a month, or £120,000 a year, in additional modelled revenue.
What can improve field sales productivity?
The uplift you model can come from any combination of these. We're not claiming it comes from one specific place.
- Clearer territories
- Less overlap
- Better information before the knock
- Faster rep logging
- Better visibility into activity
- More targeted coaching
- Improved conversion through the field sales funnel
What should you measure?
To see where a productivity gain is actually coming from, track the same numbers the calculator is built on.
- 01Doors knocked
- 02Talk-to rate
- 03Talk-to-sale rate
- 04Lead or appointment rate
- 05Territory coverage
We go through each one, with worked examples, in our guide to door knocking KPIs.
Door knocking KPIs: the metrics field sales managers should actually track